Lives improved graphic language

There was a crucial need to create a compelling visual device that acted as a vehicle for brand storytelling and messaging within Philips's customer-facing environments. Working closely with the brand's creative director and global head, I helped shape the 'Lives Improved' concept. The visionary idea of 'Lives Improved' manifested as a mesmerizing series of animated globes. With thoughtfully crafted messaging and elegantly interconnected proof points, the animated graphic device told the tangible and transformative impact of how Philips improved lives. To bring this concept to life, I worked on the storyboard and colour palette and briefed the animation agency, PlusOne, who then worked on creating the animation. I worked with MediaMonks for the soundtrack, who created a bespoke sound for the graphic language. The animation was highly successful and became the main attractor for telling Philips' story at global events and across social media touchpoints.