Working with MET Studio, stakeholders, and business groups, we plotted the entire area using zonal spots, which came to life in 3D. The whole space was a triangular corridor shape with split sections that allowed traffic to leave and enter different stages of the floor. My challenge was creating a connecting element to maintain and encourage traffic flow to continue their journey in a branded environment. For this, I came up with the idea of extending the carpet shapes out into the corridors, which became the navigation tool between the two enclosed sections of the space and gave a nice continuous feel to the experiences.

Throughout the area were pillars of the building, which I used as navigational points. Small mini-moments were created to aid storytelling, and messaging supported the brand's expression. As we had a challenging space, I wanted the graphics, colour direction and messaging to stand out and dominate the space without distracting from the product display areas.